How to Do a Website Audit in 5 Steps + Checklist
Most people will start panicking at this point, thinking that Google has hit them with a penalty only to discover they have an accessibility issue or some other minor problem. When it comes to Google, accessibility and indexability go hand in hand. Both of them are necessary in order for your pages to be shown to end user. Nowadays, most people use mobile devices to access the Internet. Having that in mind, your website needs to be mobile friendly so that the visitor can have all the options which they would otherwise have on a desktop computer.
- The second way is by typing in a page meta title and description.
- Once you enter any website’s URL in their Website Audit tool, it scans your whole website and gives a score out of 100.
- Using an SEO tool is essential for efficiently analyzing and improving your website’s performance.
- For larger sites with millions of pages or sites that are often updated, crawl budget can be an issue.
- The XML sitemap is for search engines to review pages that get added to your site, all in one place.
Make sure to address the warning before you proceed further with an SEO audit checklist. With these tools in place, you can get a substantial amount of data for a scrutinized website analysis. When selecting the best software for your needs, be sure to compare SEO solutions and pick the one that fits your requirements best. Next, since Google Search Console has limitations, you’ll require an additional tool to provide a comprehensive technical overview of your website. I’ll demonstrate how to conduct a technical SEO audit using SEO PowerSuite’s WebSite Auditor. By creating a seamless user experience, you not only keep visitors on your site longer but also encourage them to come back.
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SEOptimer is a Website SEO Checker which reviews these and more to help identify problems that could be holding your site back from it’s potential. With our integrated Internet marketing services, you can launch a full-scale digital marketing campaign that drives real results for your business — and we can prove it too. Not only have we driven more than $10 billion in revenue for our clients, but 91% of our clients stick with us. Most businesses, 55% of the ones we surveyed to be exact, opt to choose an SEO or digital marketing agency, like WebFX, to perform their SEO audit. The first search result claims more than 30 percent of all search traffic, demonstrating that it is good to be number one.
Tools
Snippets are your opportunity to grab your audience’s attention and drive them to choose your site to satisfy their needs. This SERP Snippet Optimization Tool facilitates meaningful snippet visualization to know how your title and meta description tags will look in the results. The better your rich snippet is, the more visitors you’ll likely have.
Here’s a 10-step checklist of things to look at during your audit. Don’t let the name fool you; SmallSEOTools is a massive collection of text analysis and free SEO audit tools that can help us analyze and improve your SEO content. Keep in mind that many of these tools have overlapping functionality.
How to perform a technical SEO audit
Where it excels though is in customizability, prioritization, and automation. Semrush’s audit feature amounts to a technical audit similar to Screaming Frog’s. Google will surface a whole bunch of key metrics in an easy-to-understand interface. This free SEO tool will inform you how many valid items it has detected for rich results and if the page has been successfully crawled.
If you have a large site, analyzing each page manually would be time-consuming. Semrush’s On Page SEO Checker can audit your on-page elements at scale. While these elements might seem basic, I’m consistently surprised when websites get these fundamentals wrong. After categorizing your content, work on the promising pieces to improve their quality. So consider working with a developer who can analyze each page, implement the fixes, and thoroughly test the changes. Underneath, you’ll see a list of reasons why the pages haven’t been indexed.
If you’re managing many projects, reporting can get VERY tedious (and costly). Founded in 2010, Atomic Leap is a performance marketing agency specialising in data–led SEO and AI–driven growth strategies. Headquartered in Bristol, the agency has delivered measurable results for brands across the world. This step of the audit contains a few sub steps which can be achieved from the results of the crawl. If you don’t have a sitemap, you should create one to help Google find your website SEO Anomaly easier.